Posted on April 23rd, 2022
A mirror that can tell you what size you'd take in various clothing brands is starting to make its appearance in retail stores — potentially obviating a trip to the dressing room.
Why it matters: 80% of clothing returns are size-related. When people can try on garments virtually — either online or in front of a smart mirror in a store — they're less likely to return them and more likely to buy additional items.
Driving the news: While lots of apps let you input your measurements and see size recommendations, the FirstLook Smart Mirror from a company called MySize is one of a small but growing number of AI tools that will match your figure to particular sizes from particular brands.
"The vision is to change the way people buy clothes," Ronen Luzon, CEO of MySize, tells Axios.
The big picture: Clothing sizes vary from brand to brand, and retailers lose a lot of money taking back returns. Lots of AI companies are working on the problem by making tools that will pinpoint your fit.
Original article: https://www.axios.com/smart-mirror-size-online-shopping-0b034169-1e33-4931-97bf-2c1210745d7f.html
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